Caltex Chevron
To claim the most powerful fuel in the market, Caltex with Techron set up a Guinness World Record with a 28-year-old car broadcasted by National Geographic in a TV Show.
Caltex
Record-Breaking Fuel
Branded Content
Integrated Campaign
Singapore
2019
Concept
Art Direction
The 360 campaign started with Nat Geo broadcasting a show called Record Rides showcasing our product as part of the storytelling.
The Guinness adjudicator explaining the rules to achieve the record.
The car's tank getting fully fueled
with Caltex with Techron.
The 28 yeard-old car crossing the line in the peak of Doi Chang Mountain.
Natasha Chang receives a Guinness-World Record powered by Caltex fuel.
After the show aired, we started an integrated campaign across South East Asia claiming that our fuel broked a Guinness World Record.
The campaign was such a blast in South East Asia that Tomica launched an exclusive car toy replica of the classic Honda we featured in our campaign.
“The exciting, seemingly impossible story of this amazing feat through a branded content series”
Channel News Asia
More work
PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform
Alzheimer Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign
Tiger Beer ↳ A CNY campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Chouffe ↳ The gnome Brewery of Ardennes gets a little perspective for a subtle rebrand.BRAND SYSTEM / CAMPAIGN
Meta ↳ A collab activation with Puma to launch a VR headset as the smallest gym ever.Activation / PR
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content
Birkenstock ↳ 250 years of brand legacy turned into a book, a digital archive and branded content.Integrated Campaign
Rei de Nada ↳ Visual identity for the music album launching Rei de Nada and for the single videoclip.BRAND SYSTEM / FILM
