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To promote Caltex’s partnership with popular miniature toymaker TOMICA, Caltex created a series of ads that were built to scale with the mini toys and playsets.
Caltex
Tomica Sized Campaign
Promo
Branded Content
Singapore
2020
Concept
Art Direction
The mini-posters was placed on the toy station as stickers
transforming a traditional POP into a branded content campaign.
To make the mini-campaign viable, a design system was crafted
enabling the posters to still be readable and compelling at about 2 cm.
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