chouffe
Deep in the forests of Ardennes, Belgium, a brewery takes a fresh yet little perspective. Led by the gnome Marcel, the Chouffe rebrand invites you to see life from a different angle.
Chouffe
A little perspective
Brand System
Campaign
Benelux
2024
Concept
Art Direction
A scalable design system was developed to keep the figure of Marcel at the core of all touchpoints.
We handed Marcel a pen to give consumers a little perspective on their daily routines, crafting tailor-made OOH messages and playing off their locations.
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