hsbc
A banking campaign to ease financial anxiety during the pandemic, when everyone was stuck at home overthinking while trying to move forward.
HSBC
Interesting Times
Film
Campaign
VML
Hong Kong, 2020
Concept
Art Direction
Each film shows a first-person point of view of people at home spacing out while they try to keep their routine in this new normal we all lived in 2020.
More work
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The creative work of Daniel Tolentino among many other hustlers around the globe. 2025.