LISTERINE
A youtube pre-roll campaign targeted gen-z best interests to showcase the importance of good oral health to don't ruin their daily goals.
Listerine
Start Swishing It Today
Film
Digital
South East Asia
2018
Art Direction
Design
The films are based on different themes inspired by the most searched video categories that youngsters look for it.
The range of themes goes from binge-watching movies, having a date, taking selfies, or just craving sweeties.
Each film is tailored with
a different RTB of Oral Care.
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☞ Let's talk.
The creative work of Daniel Tolentino among many other hustlers around the globe. 2024.