Meta
To launch the new Meta Quest 3 VR headset, we turned the fitting rooms of Puma's stores into workout spaces, the smallest kind.
Meta x Puma
The Smallest Gym
Activation
PR
Germany
2024
Concept
The activation was launched during January, the peak season of gym subscriptions, to make people consider working out at home instead of a gym.
More work
PridePass ↳ A platform that help same sex partners to stay together legally in Asia.Digital / Platform
Alzheimer Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign
Tiger Beer ↳ A CNY campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Chouffe ↳ The gnome Brewery of Ardennes gets a little perspective for a subtle rebrand.BRAND SYSTEM / CAMPAIGN
Meta ↳ A collab activation with Puma to launch a VR headset as the smallest gym ever.Activation / PR
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content
Birkenstock ↳ 250 years of brand legacy turned into a book, a digital archive and branded content.Integrated Campaign
Rei de Nada ↳ Visual identity for the music album launching Rei de Nada and for the single videoclip.BRAND SYSTEM / FILM
