pridepass
An LGBTQ+ platform connecting candidates to inclusive jobs, enabling them to work and live with their partners in Asia, where same-sex marriage remains unrecognized.
Manpower
#PridePass
Public Service Advertising
Digital Product
Asia
2020
Concept
Art Direction
More work
PridePass ↳ A platform that help same sex partners to stay together legally in Asia.DIGITAL PRODUCT / CAMPAIGN
Alzheimer Foundation ↳ A film based on true events about glitched memories of a patient.Film / Campaign
Tiger Beer ↳ A CNY campaign that turns the Year of The Tiger into the Year of Your Tiger.Integrated Campaign
Caltex ↳ A product demo in a Guinness World Record attempt live on Nat Geo.Integrated / Brand Experience
Chouffe ↳ The gnome Brewery of Ardennes gets a little perspective for a subtle rebrand.BRAND SYSTEM / CAMPAIGN
Meta ↳ A collab activation with Puma to launch a VR headset as the smallest gym ever.Activation / PR
Rei de Nada ↳ Visual identity for the music single Rei de Nada.VISUAL IDENTITY / FILM
Ambev ↳ A Mother's Day activation to help moms exchange their boring gifts with beer instead.Activation / Content
Birkenstock ↳ 250 years of brand legacy turned into a book, a digital archive and branded content.Integrated Campaign
☞ Let's talk.
The creative work of Daniel Tolentino among many other hustlers around the globe. 2024.