tiger beer
For the 2022 Chinese New Year, Tiger Beer teamed up with global icon Son Heung-Min. The South Korean football star brought to life the inspiration to uncage your inner tiger and make it "The Year of Your Tiger."
Tiger Beer
The Year of your Tiger
Integrated Campaign
Publicis
Global, 2022
Art Direction
Design System
The campaign rolled out globally at the beginning of 2022, focusing on new western markets such as the UK where Son plays football.
In South Korea, we launched a branded content interview in partnership with Hypebeast.
We amplified the campaign by developing an AR Filter that brings our key visual to life in an interactive manner.
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